Lara McCulloch

Lara McCulloch

On Posted on by Lara McCulloch to Event Planning, Event Technology, QR Codes, Social Media Marketing

QR code event case studies, examples & ideas

how to use qr codes for eventsQR codes have been gaining in popularity for a while now…but in 2010 we saw a big upswing in the use of these 2D codes within events. If this Google traffic trends report for QR Codes doesn’t reinforce this point well enough, let me tell you that “QR Codes Events” is the second highest search term for incoming traffic to my blog (only behind “ready2spark”). So, I thought I’d use this trend as an opportunity to share some great resources with you. Below is a mega list including event case studies, tools, ideas and resources. I hope you enjoy!

Case Studies

ESET uses QR Codes at SXSW – “The Benefits & Pitfalls of QR Codes”

Chevy uses geolocating + QR Codes to get people interacting

Ideas

QR Codes as art – The “QR Code Show” at Pink Hobo Gallery

QR Codes in Times Square for Internet Week New York

httpv://www.youtube.com/watch?v=OuGHqz3Qo2s&feature=player_embedded

Dayton ScanVenger Hunt in Miami Valley

Luis Vuitton pairs with designer Murakami to create beautiful QR Codes

London’s Festival of Architecture introduces Tales of the City

Starbucks lets you pay for coffee with QR Codes

Rochester Jazz Festival informs attendees of the daily schedule through QR Codes

Tools

QReate & Track lets you create QR Codes with event details

How to brand your own QR Code

Temporary tattoo QR Codes

Learnings

How not to use QR Codes: “Down the mobile anti-marketing hole”

Out of the box

Wine for tech lovers features personalized QR Codes

QR Code sandcastle

Audi makes a giant QR code out of people

httpv://www.youtube.com/watch?v=64in_yApB2Q&feature=player_embedded

To learn more ideas, check out my post on QR Codes for Events.

Have you used QR Codes for you events. If so, what were your learnings and what would you share with others looking to implement them into their events?


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