Tag: Social Media Marketing

escs10 tweetup . in case you missed it

A lot of people ask me, “What’s the deal with tweetups?”. First, let’s define what one is. A tweetup is basically a scheduled meetup between Twitter friends. Tweetups allow you to take the relationships you’ve built online and extend them in person. The beauty with tweetups, which is hard to describe to someone who doesn’t […]

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7 reasons your business is not ready for social media

You don’t know what you’re using it for. Social media is often the subject of ‘shiny object syndrome’. People gravitate to its newness, its promises of success and its buzz. Problem is most of these people don’t get the results they’re looking for. A recent study by Network Solutions and the University of Maryland reports […]

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social media in events . 2010 Spotlight/CATIE Awards

On March 8, 2010 event planners from around the world will descend on Las Vagas for the 2010 Event Solutions Conference & Tradeshow. The event will start with a bang…on the evening of the 8th, the Mandarin Oriental Ballroom will roll out the red carpet for the 2010 Spotlight/CATIE Awards (in association with ICA and Event […]

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free ebook . new ideas for old conferences

I speak at a variety of amazing conferences around the world on the topic of Social Media. And although these conferences have recognized the need to educate their attendees on the topic of web 2.0, some have been slow to leverage social media for their own event. I wanted to pull together this eBook to help stimulate ideas […]

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what amazon.ca can teach us about customer service

I’m in the process of working on a presentation for Event Solutions Catersource on ‘How to turn customers into Evangelists”. I’ve been immersing myself in examples of companies who have provided exceptional customer experiences – so much so, they’ve risen from the ranks of good stories to epic tales. But alas, I don’t have a […]

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