They’re everywhere. On transit shelters, in newspapers, on real estate signs, store front windows, at trade show booths, and even on your case of Heineken. QR codes are spreading like butter on warm toast. I’m what is aptly referred to as a Digital Native. I am technologically savvy, I write and speak around the world […]
The following is a guest post by Heidi Thorne, a promotional products marketing expert and social media cheerleader. I always look forward to attending the summer Advertising Specialty Institute (ASI) promotional products trade show in Chicago. What struck me at this year’s show was how much paper is still used for brochures, directories, catalogs, etc. […]
QR codes have been gaining in popularity for a while now…but in 2010 we saw a big upswing in the use of these 2D codes within events. If this Google traffic trends report for QR Codes doesn’t reinforce this point well enough, let me tell you that “QR Codes Events” is the second highest search term […]
Event planners should be aware of QR codes. Why? Imagine something that looks kind of like a pixelated bar code that can be printed and applied virtually anywhere. With a smart phone and a reader application your attendees and prospective attendees can scan the QR code directly from their cell phones. When scanned, readers can […]