The following is a guest post by Heidi Thorne, a promotional products marketing expert and social media cheerleader. I always look forward to attending the summer Advertising Specialty Institute (ASI) promotional products trade show in Chicago. What struck me at this year’s show was how much paper is still used for brochures, directories, catalogs, etc. […]
We’ve all be challenged with thinking greener. And for those of you who celebrate Christmas (or have clients who do), you face a big conundrum. Do you cut down a perfectly healthy tree only to have it displayed in all its glory for a few short weeks or do you buy a reusable (aka fake) […]
Lara McCulloch-CarterAuthor of the Special Event blog ready2sparkDirector of Marketing – Regal Tent ProductionsPast-President – ISES Toronto. Follow me on Twitter. Connect with me on LinkedIn. Become my Peep at EventPeeps. Befriend me at Events Network
One of the hottest trends right now is intricate paper art. Creating hand cut pieces out of paper that look like anything but handcut pieces made out of paper. I love the idea of incorporating this trend into VIP invitations, backdrops, table cloths, vase covers or light shades. It’s just the type of detail that […]
A sneak peak from a fab Lara McCulloch-CarterAuthor of the Special Event blog ready2sparkDirector of Marketing – Regal Tent ProductionsPresident – ISES Toronto. Follow me on Twitter. Connect with me on LinkedIn. Become my Peep at EventPeeps. Befriend me at Events Network