Contrary to popular belief, a brand is not a logo, a name or something that your marketing department ‘thinks up’ in a boardroom. A brand is how people would describe your company or your product to another. It’s shaped by the sum of all of their experiences and interactions with you – at every level […]
One of the simplest rules of business is this: You have 2 options for your business strategy, but you have to choose one: 1) Be the lowest cost provider The largest retailer in the world, Walmart, uses this strategy very successfully. Their single-minded goal is to be the lowest price leader in every community they […]
If you’re a Seth Godin fan, you may have seen this video. After a 37 year-old copywriter is laid off from a large ad-agency in 2008, he starts a blog for other unemployed ad professionals. Once the site launched, he decided to create a promotional video featuring the faces and stories of other laid-off execs […]
On January 27, 2010, I’ll be delivering a full day seminar on Strategic Event Marketing Using Social Media for EMI Caribbean in beautiful Trinidad. Don’t miss this event – seats are selling fast! Smart planners have recognized that the game has changed forever. Event guests are no longer simply attendees, they are active and engaged […]
Rule 1: Have a superpower – What is a superhero without a superpower? There have been many a debate around dinner tables discussing ‘if you could have any superpower in the world, what would it be?’. The amazing thing is when you look at the landscape of superheroes…and there are thousands…they each have a distinct […]