I recently came across a blog post by Skyline Tradeshow Tips that highlighted how 10 experts define Marketing. Definitions on the meaning of marketing that were included are below: “Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business […]
Pecha Kucha I have presented at many conferences and events and have also attended my fair share, but until recently I had never heard of Pecha Kucha (pronounced Pech-ack-cha). First devised in Tokyo in 2003, it’s been taking the rest of the world by storm because it is an easy to digest format of presentation. […]
There are many reasons why crowdsourced design sites like 99designs and crowdspring are gaining a good deal of buzz. The idea behind these sites is that you post a project (like website design, logo design or writing services), you set the fee and you provide the brief and in return designers & copywriters submit concepts […]
I’ve come across some great blog series lately that offer you a month of helpful hints to better yourself or your business. Here are 5 of my favourites: 1. 30 Days to Better Meetings by Quorky 2. 30 Days of Branding by Liz King Events 3. 31 Days to Build a Better Blog by Pro […]
I came across this post by Andy Ebon on The Wedding Marketing Blog and it inspired me to pull together this article. Creating a brand identity is expensive enough. Let alone having to rebrand your company a few years later because you’ve outgrown it. The following are 5 common pitfalls and how to avoid them. 1. […]