Preston Bailey was the keynote speaker at BizBash.TO’s tradeshow today. Most people are very familiar with his work, his clients, his books, etc…but not everyone is as familiar with how he got his start. This was actually my first time seeing Preston speak at an event (oddly enough since he’s everywhere). And I got a […]
Regal is so delighted to have been nominated by Special Event Magazine under the BEST NEW, INNOVATIVE EVENT PRODUCT / TECHNOLOGY category for the 3D AutoCAD Animation we created for a major event pitch! One of the topics that I’ll be writing about soon on the blog is Transactional versus Transformational brands. An example of […]
Forget lollipops and balloons…I love a good brand. In between RFPs I’ve been trekking through the world wide web searching for an e-newsletter service that fits our brand. Something premium, stylish and professional. Believe me, there’s a lot of STUFF out there. But when I came across Emma I experience my “aaaaahhh” moment. I won’t […]
This is your roadmap for the brand. To be “on-brand” everything you do should reflect the essence you’ve articulated in your Brand Distillation Pyramid. After all, it’s not just about a great party it’s about reinforcing consumers’ positive perceptions of the brand. A word of cautionBefore you look at this and think that because you’re […]