Seth Godin published a wonderful post this morning about beauty as a signaling strategy. In it, he states that: “The reason people and organizations have invested so much in beauty over the years is that beauty pays off.” And he’s right. It does. We are visual beings. We are hardwired to seek out beauty because […]
image via smock Jodi Bos of In Any Event introduced me to edge printing. One of the most beautiful ways to finish a piece of collateral I’ve seen in a long time. The process of edging dates back to the 1450s and was used to prevent dust falling into the pages of books. It conjures […]
A few months ago I saw an amazing sight on my TV. I think I was watching Good Morning America, and up from a strange looking machine floated logo-shaped clouds. It turns out that product was called FLOGOS. FLOGOS are flying logos…an invention that only hit the market last June in the US. Made from […]
I love the work of Atlanta Graphic Designer Primaluxe. Just look at the beautiful birth announcement cards and cigar packages for two different babies below. I also adored these simple and elegant wedding invitations. Please note that Primaluxe’s website is no up and running just yet, but check back in for contact information. . images […]
As I sit typing this post, my wrist aches. I can feel the first signs of carpel tunnel rearing their ugly heads. After all, I just spent a marathon 3+ hours working on my new header. No pun intended (get it?…’head’er). It scared me the first couple of times I tested it; seeing my big […]