The 2nd most talked about Superbowl 2012 ad, according to Gnip, was the “It’s halftime in America” spot featuring Clint Eastwood for Chrysler . It was a rallying cry, not a commercial bestowing Chrysler’s many features. It was a fine example of a manifesto. Be yourself, everyone else is taken Last week I wrote about the importance […]
This article originally appeared in my Event Solutions ‘Sparks of Attraction’ column. The tyranny of ‘er’ and ‘more’ So, what makes your business different? Most often I hear answers like: “We have better customer service.“, “We’re bigger.” and “We are more creative.” The problem with defining your business with ‘er’s and ‘more’s is that […]
A brand that captures your attention gets considered A brand that captures your wallet gets a chance A brand that captures your mind gets a call back A brand that captures your heart gets passionate loyalty A brand that captures many hearts creates a movement
The other day I was asked to provide a perspective on why logos / brands are so important and why people connect with them. The problem with this question is that a logo and a brand are two very different things and unfortunately they’re often used interchangeably. But this question prompted me to think that a […]
Wikileaks has prompted a war of sorts. It has made many of us pick sides. Some Internet activists vehemently believe that Wikileaks stands for freedom of speech, while others believe (just as strongly) that too many lines have been crossed. Regardless of which side you stand on, one thing rings true: We are now living in the […]