Storify – a tool for Event Planners

storify for event plannersI speak all of the time about the importance of telling stories in business and in events. Stories help to create intangible value, they break down complex ideas and most of what we store in our brains are attached to a story. We’re hardwired to not only tell stories, but to learn from them and retain them.

Event Planners are fantastic at creating a story at the live event…providing experiences that create lasting memories. But the story shouldn’t begin and end face to face.

Storify is a tool that lets event organizers collect tweets, Facebook updates, Flickr photos, Youtube videos, RSS feeds pre- during and post-event to build a lasting narrative around an event. Just take a look at this Storify page for HIMSS (Healthcare Information & Management Systems Society). In one story they included speaker presentations, event photos, attendee comments, behind the scenes videos, etc.

Take a look at this mini-story I pulled together from Event Solutions Idea Factory tweets and video:

 

Storify Features:

  • Pull content from Twitter, Facebook, Flickr, Youtube, RSS or Google – it even lets you create custom links.
  • In addition to pulling content, Storify lets you add text commentary and hyperlinks to contribute wider context.
  • Edit your story even after it has been published (the embedded story will be updated everywhere that it’s seen online)
  • When you pull other people’s tweets into your story, Storify allows you to notify them (encouraging further social sharing)
  • You can publish your story easily to your blog or Mailchimp.
  • You can easily encourage your attendees to create their own Storify pages for your event.

For more information, read Storify’s How to get the most out of your story.

How might you use Storify for your business / events?