Sparks of Genius Feature | Event Lounge

A few weeks ago, I held a webinar called Kickstart a Killer Blog in 7 Days. It’s a pretty intensive hour and a half to help attendees define their blog strategy and focus on results. At the end of the webinar I orchestrated a challenge…I provided 7 days of worksheets to help put everything my attendees learned to practice. My incentive? Submit your completed worksheets and the highest graded strategy will be featured on my blog.

I received a number of fantastic and very thoughtful submissions. But one was beautifully crafted, clear and compelling. I’d like to introduce Stephanie Garbaczewski and her blog: Event Lounge. Stephanie is slowly introducing changes to her blog and has already made a few good updates. I asked her a few questions to understand her experience so far:

(Lara) How has your strategy shifted pre and post webinar?
(Stephanie) I defined my focus. Before the webinar I wasn’t blogging to a particular audience. Now I am blogging to event managers seeking event communication strategies to increase the efficiency of their event. I also defined my visual theme. Before the webinar I didn’t have a vision for the ‘feel’ or theme of my blog. A lounge is a comfortable, relaxing place people retreat to for a mental break. I wanted to evoke that comfort in the lounge with the use of warm colors, a simple layout and regular posts.  (I would light sweet smelling candles and serve white wine if the blog allowed me to!). Lastly, I was able to actualize my ideas. The webinar was informative but what motivated me to actualize my vision was working on the step-by-step worksheets.

(Lara) What should my readers know about you?
(Stephanie) Here is my updated about me page. Also, I’m available for event consulting in Seattle and around the US 🙂

(Lara) Why should people read your blog?
(Stephanie) My blog is for Event Managers who are searching for an effective on-venue communication strategy. It is a comfortable space to find valuable, proven recommendations from an Olympic Communication Event Manager.

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Kickstart a Killer Blog in 7 Days will be held again on November 16, 2010 @ 12pm EDT (all registrants will receive a recording, whether they can make the live webinar or not and the 7 days of worksheets). Early bird registration ends Tuesday, November 9th.