Lara McCulloch

Lara McCulloch

On Posted on by Lara McCulloch to Blog Strategy, Event Ideas, Event Planning, Event Technology, Eventprofs, News, Reading inspiration, Small Business Management, Social Media Marketing, Social Media Strategy, Twitter

social media & events . free eBook

Social Media For Events Free eBook

(click on image above to download the free eBook)

For those of us who have been involved in social media for the past few years, we have witnessed a true awakening. 2009 was a year where businesses got serious about tapping into the power of social media for events. We saw an upswing of Facebook fan pages, Twitter walls, unconferences, Tweetups, hashtags and good ‘ol fashion conversations online.

2010 harkens a New Year of continued evolution. A time where business professionals focus on the strategy behind social media and more importantly the cultural shifts that need to happen for it to survive and thrive within the organizations that plan events.

This shift was at the heart of this book. My goal was to facilitate a collaborative eBook with insights from event professionals who have been true practitioners in the art of social media. My challenge to the team was simple: Provide forward-looking insights & guidance on how event planners should evolve their thinking for the future of social media in events.

Experts:

Jessica Levin, CMP – President & Chief Connector, Seven Degrees Communications

Paul Salinger – VP Marketing, Oracle

Michael McCurry, CMP – Strategic Account Manager, Experient

Jeff Hurt – Director of Education & Engagement, Velvet Chainsaw Consulting

Samuel J. Smith – Blogger & Technology Consultant, Interactive Meeting Technology Blog

Ryan Hanson – Creative Producer, Designer & Conversation Starter, BeEvents

Foreword by Lara McCulloch-Carter

I’m delighted with results. Although each expert has brought their own perspectives, threaded throughout the book is the theme of change. I hope that as you read through you get inspired.

We welcome your feedback & encourage you to share your thoughts and opinions on our respective blogs or via Twitter (hashtag #eventprofs).

Here’s to a year of positive change!

(click on the image at the top of the page to download the free eBook – no sign up is required!)

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