With so much talk about experiential brand interaction, it’s interesting to see a designer like Sebastiano Oddi enhance the “picnic for 2” experience by creating an edible container. This creation was recently presented at the University of Brighton’s “New Designers” event on July 12-15, 2007, which highlighted sustainable, recyclable, and/or eco-friendly ideas and concepts.
Mange2 has strategically aligned the brand with high-end deli’s and sandwich shops who fill the edible container with ingredients / fillings.
I just love the idea of creating drama out of the package!
