There once was a time when reaching a highly targeted audience required significant investment. When building credibility within a community required a workforce and proprietary content. There was a high cost of entry to build a conference which minimized options for those seeking relevant education and networking. There has been a movement for years now […]
The following is a guest post by Heidi Thorne, a promotional products marketing expert and social media cheerleader. I always look forward to attending the summer Advertising Specialty Institute (ASI) promotional products trade show in Chicago. What struck me at this year’s show was how much paper is still used for brochures, directories, catalogs, etc. […]
What is #eventprofs? Eventprofs is a community of smart and digital savvy event professionals from around the world who come together online and in person to discuss progressive topics relevant to our industry – all with the intent of improving our businesses and, in turn, the Events Industry. When and how did #eventprofs begin? Eventprofs […]
20% of all searches on Google are related to location. Is your business being found? Many businesses invest in SEO (search engine optimization) but overlook Google’s simple and effective tool: Google Places (formerly called Local Business Centre). Did you know that Google now highlights local businesses in top search results? In other words when a […]
As you may have noticed, I added a toolbar by Wibiya to my blog. I loved this toolbar because it lets you customize how your viewers can interact with your site – it includes social sharing, allows viewers to translate your site, subscribe to your blog, it shows recent posts and allows users to donate […]