I have a really short answer to the title of this post. But first, let’s talk about why ‘getting more subscribers’ and ‘attracting more fans’ is paramount to business professionals. We want immediate results. We live in a culture bombarded with messages like: “Lose 10 lbs without diet and exercise!”, “Get your MBA in 2 […]
A couple of weeks ago I wrote about a growing concern I have regarding ‘The Social Media Expert‘. Social media is not well understood, is over-hyped and there are a large number of people scrambling to capitalize on the buzz. As a marketing communications consultant I very much believe in the power of social media, […]
Thank you to everyone who submitted a blog to the Eventprofs Blog Awards! We received over 40 submissions and have seen some fantastic event industry sites. Over the weekend the judging panel reviewed the submissions to ensure they were in the correct categories and met the award guidelines. Although there was a phenomenal list of […]
The following is an article I wrote for my Connections column in Event Solutions Magazine. So what if you’ve amassed a thousand fans on Facebook? So what if you have hundreds of blog subscribers? So what if you’re neck in neck with Lady GaGa for twitter followers? What are you doing to turn those social […]
There used to be a distinct divide between the special event, wedding, trade show, conference and meeting industries. Each with their own affiliations and events, specialized publications, distinct vendors and industry figureheads. Sure, there may have been some overlap, but for the most part they were distinct silos on the vast land of the events […]