Category: Social Media Strategy

google sidewiki . turning the web into a dialogue

I’ve been playing around with Google Sidewiki for a few months now. If you’re not familiar with this tool, Google launched it back in September. The idea is that anyone can contribute their thoughts to any website – in essence turning any website into a public forum. Unfortunately until now many businesses have chosen not […]

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YokmoK – building buzz . one blogger at a time

So, who’s heard about YokmoK? Alright, you may not have heard of them just yet, but chances are you will. I first came across their quirky name on, you guessed it, my favorite business inspiration site: Springwise. Imagine traversing the greatest collection of 4,000 meter peaks in the Alps or camel trekking the Sahara desert…well […]

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