Category: Social Media Strategy

7 reasons your business is not ready for social media

You don’t know what you’re using it for. Social media is often the subject of ‘shiny object syndrome’. People gravitate to its newness, its promises of success and its buzz. Problem is most of these people don’t get the results they’re looking for. A recent study by Network Solutions and the University of Maryland reports […]

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social media in events . 2010 Spotlight/CATIE Awards

On March 8, 2010 event planners from around the world will descend on Las Vagas for the 2010 Event Solutions Conference & Tradeshow. The event will start with a bang…on the evening of the 8th, the Mandarin Oriental Ballroom will roll out the red carpet for the 2010 Spotlight/CATIE Awards (in association with ICA and Event […]

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free ebook . new ideas for old conferences

I speak at a variety of amazing conferences around the world on the topic of Social Media. And although these conferences have recognized the need to educate their attendees on the topic of web 2.0, some have been slow to leverage social media for their own event. I wanted to pull together this eBook to help stimulate ideas […]

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what amazon.ca can teach us about customer service

I’m in the process of working on a presentation for Event Solutions Catersource on ‘How to turn customers into Evangelists”. I’ve been immersing myself in examples of companies who have provided exceptional customer experiences – so much so, they’ve risen from the ranks of good stories to epic tales. But alas, I don’t have a […]

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events asia 2010 . social media strategy

Join me at Events Asia 2010 in Boracay, Philippines, April 28-30th! I’m very excited to be a part of this great event. I’ll be joining some fantastic speakers including Max Lenderman, author of Experience the Message. The event will be held at the beautiful Boracay Ecovillage Resort & Convention Center (you may recognize the name […]

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