This latest instalment of Sunday Spark focuses on a presentation given by Gary Vaynerchuk of Wine Library TV fame at FOWA London 09. My takeaway from his talk is that we live in a care economy. A time when being passionate about what you do helps you stand out from the crowd and when caring […]
Until I saw this video, I’ll admit I knew nothing about Sylvester Stallone. Let’s put it this way, if we were playing Sylvester Stallone trivia, the extent of my answers would include, “he was in Rocky”, “he speaks funny” aaaaaand “he has a psychic Mother”. That’s it. Unbeknownst to me, he’s got a killer story. […]
I’m in the process of working on a presentation for Event Solutions Catersource on ‘How to turn customers into Evangelists”. I’ve been immersing myself in examples of companies who have provided exceptional customer experiences – so much so, they’ve risen from the ranks of good stories to epic tales. But alas, I don’t have a […]
Demystifying Twitter is easy. Yes, it’s updates and conversations that take place online in under 140 characters. But, better said, Twitter is real-time conversations about what people are thinking, feeling, experiencing and even reviewing, anytime and anywhere. It’s also where people ask their peers for recommendations. Using Twitter to find potential customers is simple, simple, […]