Category: Event Planning

why you need bloggers and tweeters . at your next event

There are a large number of event planners and organizers who are missing a huge opportunity to build awareness of and conversation around their events. For years now, a new form of media has been steadily building momentum and influence. Bloggers, tweeters and podcasters are now a force to be reckoned with. But unfortunately, companies […]

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bringing twitter's back channel . to the front

As you may know, I write a monthly column for Event Solutions‘ Trend Report. For the January issue I’ve focused on a topic that has been hotly debated online. Should back channel conversations on Twitter be brought to the front channel at events? What is a backchannel? A backchannel is basically a conversation or series […]

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imagination uk . merry christmas

Talk about holiday spirit! I just had to share Imagination UK’s stunning office lighting display. If that doesn’t get you humming a holiday tune, I don’t know what will! Lara McCulloch-Carter Author of the Special Event blog ready2spark Director of Marketing – Regal Tent Productions Past-President – ISES Toronto . Follow me on Twitter . […]

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