sunday spark: the pursuit of happiness
Happiness is as a butterfly which, when pursued, is always beyond our grasp, but which if you will sit down quietly, may alight upon you. ~ Quote by Nathaniel Hawthorne
why your customers may be gossiping about you
Contrary to popular belief, a brand is not a logo, a name or something that your marketing department ‘thinks up’ in a boardroom. A brand is how people would describe your company or your product to another. It’s shaped by the sum of all of their experiences and interactions with you – at every level […]
Business Strategy: you have 2 options . pick one
One of the simplest rules of business is this: You have 2 options for your business strategy, but you have to choose one: 1) Be the lowest cost provider The largest retailer in the world, Walmart, uses this strategy very successfully. Their single-minded goal is to be the lowest price leader in every community they […]
sunday spark . the care economy
This latest instalment of Sunday Spark focuses on a presentation given by Gary Vaynerchuk of Wine Library TV fame at FOWA London 09. My takeaway from his talk is that we live in a care economy. A time when being passionate about what you do helps you stand out from the crowd and when caring […]
sunday spark . lessons from Sylvester Stallone
Until I saw this video, I’ll admit I knew nothing about Sylvester Stallone. Let’s put it this way, if we were playing Sylvester Stallone trivia, the extent of my answers would include, “he was in Rocky”, “he speaks funny” aaaaaand “he has a psychic Mother”. That’s it. Unbeknownst to me, he’s got a killer story. […]