The past few years have been, quite frankly, devastating to many businesses. Budgets have shrunk or disappeared altogether. Many companies are scrambling to fight over a shrinking piece of pie. And, worse, many others are fighting over the crumbs left over by their competitors. I was recently speaking to an event company about this very […]
A wonderful fable from childhood goes a little something like this: “Goldilocks climbed upstairs to the bedroom. There she saw three beds all in a row. “Oh,” she said, yawning, “I am feeling sleepy.” So she pulled down the covers and climbed into Papa Bear’s Great Big Bed. But she quickly jumped down. “That bed […]
Event Camp Twin Cities As you may already know, a fantastic event was held in Minneapolis, MN for the events industry. On September 8 & 9, 2010, Event Camp Twin Cities made waves in the community by holding a hybrid event focused on Social, Innovation, Experimentation and Collaboration. I recently wrote about the bleeding edge […]
Issues. We all have them. Recently, MyEmma, an email marketing service that I blogged about in the past, had a security breach…a deliberate attack on MyEmma’s account holders (and their contacts) in a specific geographic area. This type of issue could be disastrous for many companies. What matters is how you deal with the issues. […]
As a representative of your company, you are part of the corporate brand. When someone decides whether or not to buy your products or services they’re also determining whether they want you. Just today, I went to my bank to meet with a new financial planner. Within 1 minute I wanted to run from the […]