Is one of your goals for 2011 to have a better web presence? Here are 18 great posts to inspire and educate you… 10 Red Flags That Will Cause Potential Customers Not To Purchase From You Online – A solid post for those of you who have an e-commerce site. And there are also some […]
The other day I was asked to provide a perspective on why logos / brands are so important and why people connect with them. The problem with this question is that a logo and a brand are two very different things and unfortunately they’re often used interchangeably. But this question prompted me to think that a […]
Today, a hot story in Toronto revolves around our Toronto Transit Commission, those who control our city’s transit system. The news was reporting on a proposal that may result in increased pay for transit employee’s. Controversial, sure. But it was their statement that these employees could be paid on par with our Police and Fire […]
Every industry has a lowest cost provider. Every industry has companies that under-bid other companies to win business. Every industry has businesses that seemingly give away their products and services for next to nothing. There’s only room for 1 brand to be the lowest priced in the market. Unless you’re concerned with being that brand […]
A brand is not a sign at an event. It’s not a coaster. It’s not a gobo light. A brand is not a logo. It’s not an icon. And it’s not even a cute, cuddly character. And, it’s none of these. A brand is not only what you say…it’s what you do. A brand is […]