“The function of leadership is to produce more leaders, not followers” – Ralph Nader A thought provoking quote, no doubt – and one that should reshape your thoughts on leadership. But what if I evolved the wording ever so slightly to make you rethink marketing your event business: “The function of marketing is to produce […]
Feeling a little frustrated about the number of unsolicited emails in your inbox? You’re not alone. That’s because it’s estimated that 89% of emails are spam. And, if you’re noticing a lot more e-newsletters that you didn’t sign up for, you’ll be delighted to know that unsolicited email numbers are increasing and it’s now the […]
A brand that captures your attention gets considered A brand that captures your wallet gets a chance A brand that captures your mind gets a call back A brand that captures your heart gets passionate loyalty A brand that captures many hearts creates a movement
Do you want to annoy people to get business? If so, do these things and (in some cases) do them repeatedly: Send me emails I didn’t sign up for Send me way too many emails when I do sign up Send me emails that are of no value to me when I do sign up […]
Logos have been the topic of great discussion lately. Gap changed their logo and after a tremendous amount of backlash from customers retracted the redesign and Starbucks has been the recipient of big buzz after announcing their decision to drop their name from their logo. A few days ago, I wrote a post about branding. If […]