As many of you know, Google Plus is the new, much-talked-about social networking site created by Google that saw unprecedented growth after it’s invitation-only launch on June 28, 2011. The following are 3 lessons small businesses can learn from the marketing of their site. 1. Scarcity In a time where most of us would say […]
Wouldn’t you love to create copy that sells? Copy that makes your customers salivate, reach for their wallet and slam their credit card down, exclaiming “Charge it!”? I talk about this all the time. Case in point, a recent post on supercharging your web copy with personality. Well, salivate over this copy. It appeared in […]
There was a lady who lived in a small town. She had operated the town’s one and only hairdressing salon for many, many years. One day she was told that a new hairdresser was coming to town, so she arranged a meeting with this new merchant. “There’s enough business to go around. If there’s anything […]
Personality is one of the 3 core components of your brand. It’s the style in which you convey the soul of your company. On the highway today my husband excitedly pointed out a truck with decals proclaiming: “KICK ASS Rock & Roll – the city’s best wedding DJ”. A divisive statement, sure to shock some […]
When I worked agency-side, we had tonnes of courier companies vying for our business – we were sending packages out of our office every minute of the day: from mock ups to creative concepts to print proofs to proposals. They sent us mailers and emails on a daily basis claiming that they were the “fastest” […]