How would you like to get FREE exposure for your business? How would you like your latest event to be featured prominently in the glossy pages of your favorite magazine? And how would you like to be quoted as the featured expert in your field? I recently spoke with 3 prominent special event publication Editors […]
In this, our final post of 2011, we’ve rounded up the most popular posts among readers this year. Read them today and join the conversation. Ideas for Event Planners: Are You Afraid of Competitors Stealing Your Ideas? 3 Lessons Small Businesses can Learn from Google+ Marketing Why Event & Customer Satisfaction Surveys Fail Customer Service […]
I’m often asked what are the best books on branding and marketing for small businesses. Now, if you don’t know me you might not know that I’m a voracious reader and over the past 16 years as a brand practitioner I have a amassed vast library of business books, audio books and ebooks. Picking favorites […]
As I write this post I’m watching the sun set over the expansive white sand beaches from a catamaran in the middle of the Australian Whitsunday Islands. Why did I choose this catamaran and not one of the hundreds of others that sail the exact same waters? The answer is risk, research and recommendations. A […]
“Why should I care about you?” You’ve probably never heard this question asked of you. In fact, you’ve probably never even asked this question of anyone else. Yet it’s the single most important question every small business marketer needs to answer, consistently. Why? Transparent Marketing Tactics Your competitors now have instant access to your business and marketing […]