I came across this post by Andy Ebon on The Wedding Marketing Blog and it inspired me to pull together this article. Creating a brand identity is expensive enough. Let alone having to rebrand your company a few years later because you’ve outgrown it. The following are 5 common pitfalls and how to avoid them. 1. […]
Smart businesses stay on top of significant trends and consistently challenge their businesses to stay relevant and meaningful to changing consumers. One such example of a smart business is Noah Wolf Photography. Recognizing a massive shift in the way we all communicate with one another (hint, hint…social media), Minneapolis-based Noah Wolf also identified that many […]
Contrary to popular belief, a brand is not a logo, a name or something that your marketing department ‘thinks up’ in a boardroom. A brand is how people would describe your company or your product to another. It’s shaped by the sum of all of their experiences and interactions with you – at every level […]
One of the simplest rules of business is this: You have 2 options for your business strategy, but you have to choose one: 1) Be the lowest cost provider The largest retailer in the world, Walmart, uses this strategy very successfully. Their single-minded goal is to be the lowest price leader in every community they […]
This latest instalment of Sunday Spark focuses on a presentation given by Gary Vaynerchuk of Wine Library TV fame at FOWA London 09. My takeaway from his talk is that we live in a care economy. A time when being passionate about what you do helps you stand out from the crowd and when caring […]