Logos have been the topic of great discussion lately. Gap changed their logo and after a tremendous amount of backlash from customers retracted the redesign and Starbucks has been the recipient of big buzz after announcing their decision to drop their name from their logo. A few days ago, I wrote a post about branding. If […]
The other day I was asked to provide a perspective on why logos / brands are so important and why people connect with them. The problem with this question is that a logo and a brand are two very different things and unfortunately they’re often used interchangeably. But this question prompted me to think that a […]
A long time ago there was a shoe cobbler. He made the most beautiful hand-crafted shoes and was renowned throughout his village for his creativity and attention to detail. He was so busy working on the town’s shoes he didn’t have time to outfit his children. Instead they wore their old and tattered shoes on […]
Late last year, a giant in the branding & design industry passed on. Don Watt has been credited with designing the Canadian flag, creating the highly recognizable Home Depot logo, and shaking up the food industry by developing a ‘branded’ look to private label with the President’s Choice brand (among many, many, many other accomplishments). […]
There are many reasons why crowdsourced design sites like 99designs and crowdspring are gaining a good deal of buzz. The idea behind these sites is that you post a project (like website design, logo design or writing services), you set the fee and you provide the brief and in return designers & copywriters submit concepts […]