A small, independently-owned dry cleaner in Portland, Oregon posted a sign outside of their storefront that garnered international media attention and local pride. It read: “If you are unemployed and need an outfit clean for an interview, we will clean it for FREE.” A movie theatre in Austin, Texas, called the Alamo Drafthouse Cinema, shot to […]
You: “Good afternoon. I just wanted to follow up on the proposal I submitted last week.” Prospect: “Ah, yes. Well, thank you so much for taking the time to submit your quote. I’m afraid that we’ve decided to go with someone else.” You: “Can I ask why?” Prospect: “You were just too expensive.” Shortly […]
Congratulations! You just won a new client. It was a long and tedious process. Your team spent hours and hours pulling together credentials, testimonials, references and project examples. Eventually you clicked ‘Send’ and shuttled that RFP into the interweb, with all 20 fingers and toes crossed. Then the call came. You won! Cheers, high fives […]
The 2nd most talked about Superbowl 2012 ad, according to Gnip, was the “It’s halftime in America” spot featuring Clint Eastwood for Chrysler . It was a rallying cry, not a commercial bestowing Chrysler’s many features. It was a fine example of a manifesto. Be yourself, everyone else is taken Last week I wrote about the importance […]
This article originally appeared in my Event Solutions ‘Sparks of Attraction’ column. The tyranny of ‘er’ and ‘more’ So, what makes your business different? Most often I hear answers like: “We have better customer service.“, “We’re bigger.” and “We are more creative.” The problem with defining your business with ‘er’s and ‘more’s is that […]