Category: Blog Strategy

social media & events . free eBook

(click on image above to download the free eBook) For those of us who have been involved in social media for the past few years, we have witnessed a true awakening. 2009 was a year where businesses got serious about tapping into the power of social media for events. We saw an upswing of Facebook fan […]

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vision vs strategy vs tactic

I’ve been spending a lot of time talking to businesses about their social media plans. Unfortunately I’ve heard statements like: “We’re thinking of using Facebook as our Social Media strategy”. Thus the reason for this post. There is a lot of confusion over the differences between a social media vision, strategy and tactic. Vision – […]

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why you need bloggers and tweeters . at your next event

There are a large number of event planners and organizers who are missing a huge opportunity to build awareness of and conversation around their events. For years now, a new form of media has been steadily building momentum and influence. Bloggers, tweeters and podcasters are now a force to be reckoned with. But unfortunately, companies […]

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