I speak at a variety of amazing conferences around the world on the topic of Social Media. And although these conferences have recognized the need to educate their attendees on the topic of web 2.0, some have been slow to leverage social media for their own event. I wanted to pull together this eBook to help stimulate ideas […]
Event planners should be aware of QR codes. Why? Imagine something that looks kind of like a pixelated bar code that can be printed and applied virtually anywhere. With a smart phone and a reader application your attendees and prospective attendees can scan the QR code directly from their cell phones. When scanned, readers can […]
If you’re a Seth Godin fan, you may have seen this video. After a 37 year-old copywriter is laid off from a large ad-agency in 2008, he starts a blog for other unemployed ad professionals. Once the site launched, he decided to create a promotional video featuring the faces and stories of other laid-off execs […]
I’m in the process of working on a presentation for Event Solutions Catersource on ‘How to turn customers into Evangelists”. I’ve been immersing myself in examples of companies who have provided exceptional customer experiences – so much so, they’ve risen from the ranks of good stories to epic tales. But alas, I don’t have a […]
In honor of the 2010 Winter Olympics, I thought I’d share an inspiring video showing what it means to finish the race. Even if you’re not an Olympian, there’s a great lesson here…