Small businesses are often challenged with ways to get PR for their companies. Here are 10 creative ideas to help you get free press online. 1) HARO HARO (or, Help a Reporter Out) is an online tool that connects reporters looking for an expert or story angle with qualified sources, like you and me. Every […]
When I first began speaking about social media, almost 4 years ago, most of the conversation revolved around what is social media and why businesses need to care about it. Today, however, most people know this. These days people are challenged with standing out from the sea of noise online, maximizing resources, selecting the right […]
The past few years have been, quite frankly, devastating to many businesses. Budgets have shrunk or disappeared altogether. Many companies are scrambling to fight over a shrinking piece of pie. And, worse, many others are fighting over the crumbs left over by their competitors. I was recently speaking to an event company about this very […]
Are you feeling pressured to participate in social media? Are you currently participating but feel tugged in all directions ? You’re not alone…Welcome to social media guilt. It’s all around us. We can’t escape from those dreaded two words (SOCIAL MEDIA). They appear on the cover of magazines, newspapers, our favorite TV shows are on […]
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