There was a lady who lived in a small town. She had operated the town’s one and only hairdressing salon for many, many years. One day she was told that a new hairdresser was coming to town, so she arranged a meeting with this new merchant. “There’s enough business to go around. If there’s anything […]
Personality is one of the 3 core components of your brand. It’s the style in which you convey the soul of your company. On the highway today my husband excitedly pointed out a truck with decals proclaiming: “KICK ASS Rock & Roll – the city’s best wedding DJ”. A divisive statement, sure to shock some […]
When I worked agency-side, we had tonnes of courier companies vying for our business – we were sending packages out of our office every minute of the day: from mock ups to creative concepts to print proofs to proposals. They sent us mailers and emails on a daily basis claiming that they were the “fastest” […]
It’s easy to do what we’re comfortable doing. There’s little risk, after all, in doing what we know we’re good at. But doing what you’ve always done leaves little room for doing what you’re capable of doing. Our industry needs risk-takers, provocateurs, innovators and inventors. We need people who rethink old ideas, who push boundaries, […]
“The function of leadership is to produce more leaders, not followers” – Ralph Nader A thought provoking quote, no doubt – and one that should reshape your thoughts on leadership. But what if I evolved the wording ever so slightly to make you rethink marketing your event business: “The function of marketing is to produce […]