I was very honored to hear that someone nominated my blog for the Canadian Event Industry Award’s Best Blog. If you’ve ever read a post and found it useful, meaningful or enjoyable, I would appreciate your support by voting for READY2SPARK here. Please also take the time to vote for some other great Canadian talent, if […]
This article originally appeared in my Event Solutions ‘Sparks of Attraction’ column. Most businesses want more customers. Let me tell you why that can be a BIG mistake. More customers is not the same as the right customers. So while you’re wasting time busily trying to keep someone happy who doesn’t value you and never […]
I can’t tell you how many people over the years have asked me, “How do I become a public speaker?” Often the question is quickly followed with, “…but I’m really not sure whether I’m cut out for it. The thought of speaking in front of an audience scares me!” I’ve been public speaking for over […]
The 2nd most talked about Superbowl 2012 ad, according to Gnip, was the “It’s halftime in America” spot featuring Clint Eastwood for Chrysler . It was a rallying cry, not a commercial bestowing Chrysler’s many features. It was a fine example of a manifesto. Be yourself, everyone else is taken Last week I wrote about the importance […]
This article originally appeared in my Event Solutions ‘Sparks of Attraction’ column. The tyranny of ‘er’ and ‘more’ So, what makes your business different? Most often I hear answers like: “We have better customer service.“, “We’re bigger.” and “We are more creative.” The problem with defining your business with ‘er’s and ‘more’s is that […]