Author: Lara McCulloch

speaking schedule

Upcoming ISES Minneapolis-St. Paul Getting Smart about Social Media – Building a Strategic Plan . September 16, 2010 . Location tba The Special Event Show 2011 January 25-28, 2011 . Phoenix Convention Center, Phoenix, AZ Event Solutions / Catersource 2011 February 28 & March 1, 2011 . Las Vegas, NV American Rental Association – Events […]

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what foursquare . means for businesses

foursquare has been touted as the IT application for 2010. I started playing around with it – more so to stay on top this high-buzz tool than any desire to add another social media site to my arsenal. But it appears that I’ve been hooked. Let me tell you why… Foursquare is a location-based social networking […]

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Writing a Great Bio – 5 Ingredients for Success

The purpose of a great bio has always been to establish credibility, showcase your expertise and build trust. But in today’s hyper-connected and über-competitive world of business, bios can also serve to differentiate, build likability, establish an authentic connection between the reader and the writer and, most importantly, SELL you. 1. First, know what & […]

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vision vs strategy vs tactic

I’ve been spending a lot of time talking to businesses about their social media plans. Unfortunately I’ve heard statements like: “We’re thinking of using Facebook as our Social Media strategy”. Thus the reason for this post. There is a lot of confusion over the differences between a social media vision, strategy and tactic. Vision – […]

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