Author: Lara McCulloch

7 reasons your business is not ready for social media

You don’t know what you’re using it for. Social media is often the subject of ‘shiny object syndrome’. People gravitate to its newness, its promises of success and its buzz. Problem is most of these people don’t get the results they’re looking for. A recent study by Network Solutions and the University of Maryland reports […]

Read Full Article

2010 Olympics ceremonies . 3 lessons learned

Along with an estimated 3 billion other people, I watched the 2010 Vancouver Olympics’ Opening Ceremonies. And, sadly, last night I watched the games come to an official end. But my viewership was not without some great learnings from this epic event that proudly took place in my home country. It’s OK to make mistakes, […]

Read Full Article

Tweetup at Event Solutions Conference 2010

Will you be attending the Event Solutions Conference 2010 in Las Vegas, March 8-10th? If so, I’m going to let you in on a little secret. A birdie told me that there will be a Tweetup on Tuesday, March 9th @ 6:30pm at Bally’s Indigo Lounge. What’s a tweetup, you say? Why only the most […]

Read Full Article

mind-blowing entertainment . Neurosonics Audiomedical Labs

For event planners who are constantly searching for what’s new and unique, Neurosonics Audiomedical Labs Inc. is the epitome of mind-blowing entertainment. Using a unique mixture of holographic projection, beatboxing and wicked spinning and drumming skills, there’s no doubt their goal is to entertain. Below is a video produced by Chris Cairns from a live show […]

Read Full Article

social media in events . 2010 Spotlight/CATIE Awards

On March 8, 2010 event planners from around the world will descend on Las Vagas for the 2010 Event Solutions Conference & Tradeshow. The event will start with a bang…on the evening of the 8th, the Mandarin Oriental Ballroom will roll out the red carpet for the 2010 Spotlight/CATIE Awards (in association with ICA and Event […]

Read Full Article