Author: Lara McCulloch

Business Strategy: you have 2 options . pick one

One of the simplest rules of business is this: You have 2 options for your business strategy, but you have to choose one: 1) Be the lowest cost provider The largest retailer in the world, Walmart, uses this strategy very successfully. Their single-minded goal is to be the lowest price leader in every community they […]

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anthology . how event planners & caterers party

In my last instalment of ‘Memories from Event Solutions Catersource 2010’, I thought I’d share some pictures from the Anthology party. I’ve been to my fair share of industry parties, but this one was full of so many great ideas. Enjoy the pictures! [flickr 10404300@N03 72157623523726841]

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escs10 tweetup . in case you missed it

A lot of people ask me, “What’s the deal with tweetups?”. First, let’s define what one is. A tweetup is basically a scheduled meetup between Twitter friends. Tweetups allow you to take the relationships you’ve built online and extend them in person. The beauty with tweetups, which is hard to describe to someone who doesn’t […]

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event innovator's series . redefining awards ceremonies

Over the past year, I’ve had the pleasure of getting to know corporate event producer, Ryan Hanson of BeEvents. Ryan is in 2 words an Event Provocateur. Convention irks him…instead, I do believe he spends his sleeping and waking hours trying to determine how to redefine events and our roles within them. Last week I […]

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