Author: Lara McCulloch

the power of ritual for events

We are faced with a constant pressure to make things more efficient – faster, cheaper, new & improved. This lesson was never more evident than when I was working with a well-known confectionary brand for my agency many years ago. Our task was to redesign their chocolate bar label – and part of the brief […]

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how to make sand sexy . for events

While in the Philippines we were invited to visit the über luxurious Shangri la Boracay. It was a jaw dropping property boasting one of the most beautiful beaches I’ve ever seen. But I digress. The reason I mention this resort is not because of the stunning rooms or views (I’ll talk about this another day), […]

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