Author: Lara McCulloch

Why taking risk makes our industry better

Event Camp Twin Cities As you may already know, a fantastic event was held in Minneapolis, MN for the events industry. On September 8 & 9, 2010, Event Camp Twin Cities made waves in the community by holding a hybrid event focused on Social, Innovation, Experimentation and Collaboration. I recently wrote about the bleeding edge […]

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Issues. We all have them. It's how you deal with them that counts.

Issues. We all have them. Recently, MyEmma, an email marketing service that I blogged about in the past, had a security breach…a deliberate attack on MyEmma’s account holders (and their contacts) in a specific geographic area. This type of issue could be disastrous for many companies. What matters is how you deal with the issues. […]

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7 things you may not know about email marketing

Email marketing has gotten a pretty bad rap. You need only look in your email’s inbox to understand why. Littered with promises of lottery winnings, unwanted product deals and promises of riches in far off lands, we often associate email marketing with spam. However, it’s important not to discount the power of email marketing. According […]

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