Author: Lara McCulloch

Event Planning tools megalist

This megalist of Event Planning online tools appeared in my Feb/Mar Connections column in Event Solutions Magazine. Planners are being challenged to work faster, harder and more efficiently. The past few years have seen a cumulative number of tools created to help us accomplish more. I take great delight when I find a tool that helps […]

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Why augmented reality will be on Event Planners' lips in 2011

For the past few years, Augmented Reality has been gaining a lot of buzz…and for good reason. According to Wikipedia: Augmented reality (also referred to as AR) is a term for a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics. The idea of […]

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The Special Event (#tse2011) – Two sessions & a tweetup

Social Influence Marketing Tuesday,  January 25, 2011 4:00PM – 5:30PM, Room 227ABC I’m very excited about this presentation; it’s the culmination of months of research, interviews and reading on the topic of Social Influence Marketing. Learn: how businesses today are monitoring your social credit score and how your experiences with brands may vary as a result the […]

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