Author: Lara McCulloch

The Power of Proof!

Here is the real reason you’re losing business. Ready to win more business? The Biggest Mistake you might be making. Want to know the biggest mistake you might be making when it comes to differentiating your products or services? This mistake is the reason your prospects are choosing someone else other than you.It’s the reason […]

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Stop listening to this advice!

Stop spending more time, money, and resources just to get ignored. Ready to win more business? Stop listening to this advice. It sucks. You need to create content every single day to build your brandYou need to be on ALL of the channels if you want to get noticedYou’ve got to be spending lots of […]

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How to Differentiate – Before the Sale

Here’s how to smash through the clutter of competitors and get your ideal customer to call YOU. Ready to win more business? This is how to differentiate your business pre-sale Service based businesses, listen up.Here’s how you’re going to smash through the clutter of competitorsand get your ideal customer to call YOU. First, know this…For […]

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10 Questions to a Compelling Brand Message

Your unclear messaging could be losing you clients. Heres how to change that! Ready to win more business? Here are 10 questions to ensure your brand messaging is compelling. Your messaging could be losing you, clients.Here are 10 things you need to know to build a clear and compelling brand. Based on neuroscience, we remember […]

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How to STOP competing on price

Want to know the simple hacks to STOP competing on price and START charging a premium? Ready to win more business? Stop competing on price and Start charging a premium. If you’re competing on price, you need to keep in mind that: Price often dictates value perception. If your prices are low, the perceived value […]

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