Author: Lara McCulloch

Episode 016: Writing Copy with Personality: How to write awesome website copy that hooks your audience with Kira Hug

With so much choice available to consumers today, businesses are finding it harder and harder to stand apart on products or services alone. Smart businesses are injecting their brands with personality. Why is personality so important? Because at the core of human nature, people do business with other people they know, like and trust. A […]

Read Full Article

Episode 015: Networking for Millennials: How to find your dream job in the event industry with Anita Wing Lee

Today’s guest is a totally dynamic and accomplished young woman by the name of Anita Wing Lee. Anita is a transformational life and business coach who is focused on helping millennials land their dream job and learn how to network. By the time she was 23, using the same techniques she talks about in today’s […]

Read Full Article

Episode 013: SEO for small business – Skyrocket your Google ranking with Gary George of Blazin Media

Search engine optimization…3 words that send shivers down people’s spines. Why? Because it seems to require some genius-level knowledge of engines, bots, spiders and other things most people would rather know nothing about. The problem is, we need to know about SEO. Why? 93% of online experiences begin with search and 75% of users won’t […]

Read Full Article