Mind the Curb is an uber cool natural media company. Never heard of a ‘natural media company’? That’s because they’re the world’s first. Mind the Curb creates branding opportunities using vehicles that have no impact on the environment. Goodbye traditional billboards, transit ads and posters. Hello snow, sand, sea water and plants. This unexpected approach to branding has generated an incredible amount of buzz – not only for Mind the Curb, but also for their clients.
It’s a really interesting idea that should inspire everyone to think outside of the more traditional forms of promotion.
Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
President – ISES Toronto
. Follow me on Twitter
. Connect with me on LinkedIn
. Become my Peep at EventPeeps
. Befriend me at Events Network