“No really. Believe me. I’m ah-maaa-zing!” If a guy you’d just shook hands with at a networking party were to look you in the eyes and emphatically utter those words, would you believe him? Belief is a funny thing. To have it you need proof, not just proclamation. And yet almost 100%* of businesses make […]
I can’t tell you how many people over the years have asked me, “How do I become a public speaker?” Often the question is quickly followed with, “…but I’m really not sure whether I’m cut out for it. The thought of speaking in front of an audience scares me!” I’ve been public speaking for over […]
The 2nd most talked about Superbowl 2012 ad, according to Gnip, was the “It’s halftime in America” spot featuring Clint Eastwood for Chrysler . It was a rallying cry, not a commercial bestowing Chrysler’s many features. It was a fine example of a manifesto. Be yourself, everyone else is taken Last week I wrote about the importance […]
This article originally appeared in my Event Solutions ‘Sparks of Attraction’ column. The tyranny of ‘er’ and ‘more’ So, what makes your business different? Most often I hear answers like: “We have better customer service.“, “We’re bigger.” and “We are more creative.” The problem with defining your business with ‘er’s and ‘more’s is that […]
In a recent advisory board meeting I attended, the topic of award entries came up. The perception is that the same names win in their category year after year after year. What do they know that you don’t? How to win an award I asked 4 judges, who are also award winners themselves, and 2 […]