So, who’s heard about YokmoK? Alright, you may not have heard of them just yet, but chances are you will. I first came across their quirky name on, you guessed it, my favorite business inspiration site: Springwise.
Imagine traversing the greatest collection of 4,000 meter peaks in the Alps or camel trekking the Sahara desert…well this is exactly what you can sign up for through YokmoK. They offer guided adventure travel for small groups. Based in Spain, they have great brand awareness in home country and are looking to build their brand throughout the rest of Europe as well as North America. Here’s the thing…YokmoK isn’t selling travel, they’re selling an experience that most people save up for years to . And that, my friends, is shareable.
So how does one take a shareable experience and spread awareness of it throughout new countries and a new continent at a very low cost? Why you create a social media strategy, of course. Their idea is a simple one. Connect with influential bloggers and offer them a chance to travel on one of YokmoK’s adventure experiences for FREE! In exchange, they require bloggers to write about their trip. A smart way to take people already passionate about adventure travel and provide them with an experience and an outlet to share their passion.
How effective will this strategy be? I hope to tell you soon enough. Yours truly entered her blog and I’m delighted to say that I’ve been added to the list of bloggers that travel free – yay! Although I haven’t yet figured out how to write a blog post on my mac while strapped to a camel, I’m up for the challenge.
Are you interested in being a YokmoK blogger?
Here’s the criteria. Your blog must…
• be popular (typically a popularity higher than 10,000)
• relate to travel, adventure, adrenaline sports, adventure travel, or similar (or in my case, my blog target readers are those who plan incentive trips and luxury social events)
• have quality content and be updated it regularly
To apply, just send YokmoK an email (info@yokmok.com) with the following information:
1. your name;
2. URL of your blog;
3. which trip, date, or sport you’re interested in (snowshoeing, hiking, bicycling, trips in August, all…);
4. a few sentences about yourself;
5. as subject line please put “I’m a blogger and I want to travel for free with YokmoK”.
Check out YokmoK’s site for rules and regulations.
Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
Past-President – ISES Toronto
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