welcome . to the new blog

It’s been a lot of work, but the new blog is finally up and running! For those of you who don’t yet know, the main driver is that on January 1, 2010 I’m officially launching my new business READY2SPARK. Before joining my family business, I spent many years working for agencies, helping my clients to build their corporate brands. I’m ridiculously passionate (some would say borderline obsessed) about branding. That, mixed with an affinity for social media led me to spend the last few years speaking internationally…which in turn, led to a few really interesting opportunities…which, in turn, led me to decide to start my own business.

I’m very lucky to have already signed on some very cool clients, which I hope to blog about soon. I’ll be…

• Building the personal brand for an established designer using social media,
• Creating a marketing strategy for an international tent rental company (you can connect the dots),
• Developing an online identity and social media strategy for a luxury bespoke tailor,
• Designing the brand identity and creating a name for a communications agency,
• Developing a full day training session in Trinidad on how to promote, engage, listen and communicate using Social Media for Events

So, take a tour of the new blog. I hope you grab a cocoa, put up your feet and look around. To help you in your exploration I thought I’d call out a few important changes…

1. Blog posts have been segmented by category: Business, Branding, Social Media, Design and Events. This should help you better find content you’re interested in.

2. An easy way to find specific information – Search for phrases or keywords, Subscribe via a reader or by email, find Archives, and find posts by popular Tags (located on the right side of the page)

3. I’m always looking for new information and content. I’ve made it super easy for you to share a product, idea or event (link is located on the right side of the page). Simply click on it and fill out the form – you can even attach pictures!

4. If you’re looking for a unique way to showcase your products or services to a highly targeted community of event professionals, I’ve also implemented site advertising. For more information, please click here (in 2 simple online steps you can secure your ad spot). As a LIMITED TIME incentive, I will be providing any advertisers who sign up for a full year with a sponsor spotlight. A blog post, issued at any time during your advertising year, featuring your company, a unique event you’ve just completed or an innovative product. This offer will be available until January 31, 2010! Sponsorship will help me to continue to add new and useful features to the blog and  improve valuable content for my readers.

I’m also really excited to share some fantastic new initiatives…but alas, I can’t share them just yet. So stay tuned!

Thank you for being a loyal reader!