tomboy trades

As someone who occasionally has to lace on a pair of steel toed boots and don a hard hat on a job site, I’m tickled pink that I can now do it in style. Tomboy Trades is a Canadian start-up founded by Marissa McTasney. Marissa has a beautiful story about how the business came to be (read this here)…but more importantly, she has tapped in to an emerging and growing market – female DIYers…not to mention female event professionals.

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Via trendwatching