Social Influence Marketing
Tuesday, January 25, 2011 4:00PM – 5:30PM, Room 227ABC
I’m very excited about this presentation; it’s the culmination of months of research, interviews and reading on the topic of Social Influence Marketing.
Learn:
- how businesses today are monitoring your social credit score and how your experiences with brands may vary as a result
- the true definitions of influence and social influence marketing
- the downfalls of popular ‘influence’ measurement tools like Klout
- how to identify and assess influencers online
- effective methods to market to, through and with influencers
- how to build value and meaning to ignite a voluntary sales force
- the ethical considerations of social influence marketing
Stories from the Bleeding Edge: REAL Event Companies that are seeing REAL Results from Social Media
Tuesday, January 25,2011 2:00PM – 3:30PM, Room 232ABC
I’ve compiled an incredible panel to share their journey to social media success. In this honest and interactive session, they’ll share their failures, lessons learned and recommendations. Come prepared to ask questions.
Sally is the co-founder of Page.ly which has been dubbed the fastest and easiest way to WordPress website creation by tech industry experts. Page.ly was written up as one of the top 20 companies of 2010 in the industry and has been featured in ReadWriteWeb, Mashable, TheNextWeb, FastCompany, SEOMoz, etc… Some notable clients include GetSatisfaction, SimpleGeo, Viddler, Texas A&M, and various radio station personalities. Before Page.ly, Sally focused on her other company BestPartyEver.com which is a social network/ directory for vendors and their potential clients.
Rick Turner has spent the past 12 years working in various roles within the Hospitality, Culinary and Special Events industries. He is currently the Director of Business Development for Event Source. In addition, he is co-founder and executive producer of Event Expo, a regional showcase of the products, services and ideas related to the special events industry. He has recently taken on a role as Partner in Cleveland’s newest culinary venture, “Emerging Chefs”, producing culinary themed events, social media and marketing efforts for Chefs. Rick is very involved with a number of civic and industry associations including ISES and is currently serving an unprecedented second consecutive two-year term as President of the Cleveland Chapter of HSMAI. Rick is the current PR Chair for SEARCH.
Elizabeth Beskin is a 20-plus year veteran in the event industry. She is now running three businesses, so she uses social media as her main means of advertising for all three. Her core business, Fifth Avenue Digital, is a photography agency providing talented, experienced photographers for corporate and social events. The Album Boutique is an e-commerce site used to create high-end wedding and special occasion photo albums for people who own their images and want an heirloom-quality album to pass on to future generations. The Ultimate Engagement is a new type of bridal show that is much like speed dating, bringing high-end vendors together with pre-screened luxury brides. Elizabeth graduated Harvard Business School this year with an executive MBA.
Lindsay Fultz is the obsessive compulsive Manager of Sales and New Media Marketing at Grosh Backdrops and Drapery, located in Hollywood, CA, Lindsay has successfully transitioned the marketing department from 100% traditional to the world of new media. Her social media campaigns and call to action email marketing style have brought in over $300k in revenue, raised $24k for charity and decreased the marketing budget by $70k .
An incredible opportunity to network
If you haven’t already signed up, there will be a tweetup at The Special Event on January 27, 2011 at 7:00pm. I’ve signed up and hope to see you there!
[on READY2SPARK] The Special Event (#tse2011) – Two sessions & a tweetup – http://www.ready2spark.com/2011/01/the-s… #eventprofs