“Life is too short” I’ve heard this saying so many times in my life. So many times, in fact, I stopped hearing it. It’s cliché. It lacks impact, so it’s become white noise. Something, that when uttered, falls somewhere into my sub-conscious only to be buried away in the depths of my brain with other […]
Wouldn’t you love to create copy that sells? Copy that makes your customers salivate, reach for their wallet and slam their credit card down, exclaiming “Charge it!”? I talk about this all the time. Case in point, a recent post on supercharging your web copy with personality. Well, salivate over this copy. It appeared in […]
I was just flipping through an industry publication and I came across ad after ad saying the same thing… Full service Turnkey Any type of event Elegance Leader Integrated Professional Quality These words are industry convention (aka common industry speak). And when we hear them over and over, we become immune to them. They mean […]