How many of us have heard: “You never get a second chance to make a first impression.”? The way we dress, how we hold ourselves, whether we smile, if we have a big piece of spinach in our teeth…all of these factors (and many others) influence what people think of us. And people decide, very […]
There’s an art and a strategy to getting exposure for your company or event. Half the battle is understanding how the press thinks so you can get your foot in the door. The other half is determining what you’re going to say to connect with your audience once you’ve landed on the pages. In last […]
It’s rare that I read a blog post that makes me laugh out loud, bop my head, ponder, scratch my head, then nod in agreement. But Seth Godin did just this when he wrote about this video: Before you categorize this as just another viral YouTube video, listen to Seth’s lesson. And try to think…what […]
In response to my post on 5 reasons you shouldn’t participate in a pitch, Sarah Larkins at Cvent created a wonderful planner-centric set of tips for creating a winning Request for Proposal. This is a must-read. Enjoy. Lara McCulloch-Carter Author of the Special Event blog ready2spark Director of Marketing – Regal Tent Productions President – […]
We’ve all been there. We put our heart and soul into a proposal only to find out that we didn’t win the project. For many, the process ends there…but in fact, it can be just the beginning. You can find a lot of articles that will provide tips on how to win proposals, but nary […]