Tag: brand personality

Posted on June 2, 2011
Lara McCulloch
Brand Personality, Marketing Communications, News
6 Comments

Is your business lacking personality?

Personality is one of the 3 core components of your brand. It’s the style in which you convey the soul of your company. On the highway today my husband excitedly pointed out a truck with decals proclaiming: “KICK ASS Rock & Roll – the city’s best wedding DJ”. A divisive statement, sure to shock some […]

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Posted on December 30, 2010
Lara McCulloch
Brand Storytelling, Corporate Branding, Marketing Communications, What is branding
11 Comments

Branding demystified

The other day I was asked to provide a perspective on why logos / brands are so important and why people connect with them. The problem with this question is that a logo and a brand are two very different things and unfortunately they’re often used interchangeably. But this question prompted me to think that a […]

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